About
A PR agency that acts like a neighbor.
Beacon PR Group started with a simple observation: small businesses have big stories and no one to tell them. Big agencies chase big retainers. We built the agency we wished existed for the corner shop, the startup, the nonprofit with a mission and a microphone that nobody handed them.
For all your needs, small or big — that’s not a slogan, it’s the business model. A one-time launch for a bakery gets the same care as a year-long campaign for a regional brand. You bring the business. We bring the spotlight.
The hard rule
We don’t do biopharma. Ever.
No pharma, no biotech, no life sciences, nothing adjacent. We say it proudly and up front, because a focused agency beats a scattered one. Every hour we don’t spend learning drug pipelines is an hour we spend learning your industry, your reporters, your story.
If your work touches biopharma, we’ll tell you on the first call that we’re not your agency — and point you toward someone who is. That honesty is the whole point.
How we work
Three rules of the house.
Humans write everything
Every pitch, release, and post is written and checked by a person. No AI slop, no templates dressed up as strategy. If it has our name on it, a human stood behind it.
Honest about what works
We’ll tell you when your story isn’t ready, when the timing is wrong, or when PR isn’t the answer. We’d rather lose a sale than sell you noise.
Small or big, same care
A small engagement gets the same rigor as a big one. Attention is earned the same way at every size — with a real story, told well.
Meet the founder: Puru Gaur
Puru Gaur is the Director of Commercial Intelligence & Research Services at Norstella, where he helps clients understand the data behind multi-billion-dollar decisions. His career spans Biogen, PhRMA, AmerisourceBergen (now Cencora), EVERSANA, Vir Biotechnology, and Norstella. He holds an MPH in Health Policy and Management from Emory University and an MBA in Healthcare Management from the University of Arizona. He volunteers as a Taekwondo instructor for children in underserved areas and serves as a public-health advisor with Ladybug for Girls, an Atlanta nonprofit. He is the founder of THERXSIGNAL LLC.
Through Beacon PR Group, he brings the same rigor to storytelling — every pitch researched like it matters, because it does.