Process
Five steps. No mystery.
Every engagement runs the same five movements — whether it’s a one-time sprint or a year-long retainer. You always know where we are and what happens next.
Listen
We learn your business before we open our mouths.
A real conversation — what you do, who you serve, what you’ve tried, what keeps you up at night. We read your site, your reviews, your competitors’ coverage. No pitching until we understand.
You get
- A discovery call that’s actually discovery — we ask, you talk, we take notes.
- An honest read — if we’re not the right agency, we say so here, not after you’ve paid.
Shape
We find the story worth telling.
Buried in every business is a story a journalist would actually want. We dig it out, stress-test it, and sharpen it until it can survive a skeptical editor’s first question: why should anyone care?
You get
- Your story, in one page — the angle, the proof, the human hook.
- Message sign-off — nothing goes out until you recognize yourself in it.
Plan
Channels, timing, targets — on paper, before a dollar moves.
Which outlets, which order, which week, and what success looks like. You see the whole plan and the price before we lift a finger — no surprises, no scope creep.
You get
- A written plan — targets, timeline, and deliverables, in plain language.
- Fixed pricing — you approve the cost before we start (see Pricing).
Launch
Pitch, publish, promote.
This is the drumbeat: pitches go out, content goes live, follow-ups happen on schedule. We run the playbook while you run your business — and you hear from us with real updates, not silence.
You get
- Active pitching — real outreach to real journalists, reported back to you.
- Content in market — releases, posts, and assets working while you work.
Measure
Coverage, sentiment, and what actually moved.
At the end of a sprint — and every month of a retainer — you get an honest readout: what landed, what didn’t, and what we’d do differently. No vanity metrics dressed up as results.
You get
- A plain-English report — placements, reach, and the story behind the numbers.
- Next-step recommendations — what to double down on, and what to drop.