Media Relations

Earned coverage from journalists who actually care.

We find the reporters, producers, and editors covering your world — and pitch them like people, not inboxes. Real relationships, real angles, real follow-up. No blast emails into the void.

You receive

• Target media list — the 20–50 journalists and outlets that matter for your story, with why each one fits.
• Pitches written for humans — tailored angles per outlet, not one generic blast.
• Interview prep — talking points and practice so you shine when the call comes.
• Coverage report — every placement, with reach and context, reported plainly.

Press Releases

News, written like news — not like an ad.

A release only works if it’s actually newsworthy. We write it tight, headline it honestly, and distribute it where it counts — then pitch it on top, because distribution alone is hope, not strategy.

You receive

• Release draft & revisions — written in real news style, quotes that sound like you.
• Distribution plan — newswire plus targeted direct pitching, sequenced for the news cycle.
• Media-ready assets — boilerplate, fact sheet, and photos or graphics guidance.
• Pickup tracking — who ran it, who didn’t, and what to do next time.

Launch Campaigns

A beginning, a middle, and a drumroll.

Opening a business, shipping a product, or announcing something big? We build the full launch playbook — story, timing, channels, and the day-of drumbeat — then run it while you run your business.

You receive

• Launch playbook — timeline, story arc, and channel plan from teaser to follow-up.
• Announcement assets — release, media kit, and social-ready launch content.
• Embargo & exclusive strategy — who gets the story first, and why.
• Launch-day war room — we monitor, pitch, and respond while the news breaks.

Brand Storytelling

The story people repeat when you leave the room.

Before the coverage comes the narrative. We find the through-line in what you do — the why behind the what — and turn it into messaging that sticks: for your site, your decks, and every interview you’ll ever give.

You receive

• Core narrative — your story in one paragraph, one page, and one sentence.
• Messaging house — pillars, proof points, and the phrases to retire forever.
• Founder story — your personal story, told the way journalists want to hear it.
• Voice guide — how you sound, in writing, so everything stays consistent.

Crisis Communications

Calm, fast counsel when things go sideways.

Bad news doesn’t wait for business hours. When something breaks — a bad review gone viral, an incident, a misunderstanding — we help you respond fast, honestly, and in a way that lets you recover.

You receive

• Rapid response plan — what to say, where, and in what order, within hours not days.
• Holding statements — honest, human language while the facts come in.
• Spokesperson prep — so the camera doesn’t make a bad day worse.
• Recovery roadmap — rebuilding trust after the dust settles.

Social & Content Marketing

Content that sounds like a human wrote it. Because one did.

Editorial calendars, posts, and content people actually stop scrolling for. We write in your voice — warm, plain, unmistakably you — and we never ship AI slop and call it content.

You receive

• Content calendar — a month of posts, planned around your news and your audience.
• Written content — posts, captions, and short-form pieces in your voice.
• Channel guidance — where to show up and where to stop wasting time.
• Monthly readout — what landed, what didn’t, and what we change.

Thought Leadership

Turn what you know into the story people repeat.

You know things your industry needs to hear. We turn that knowledge into bylines, panel slots, podcast guest spots, and expert quotes — positioning you as the person reporters call first.

You receive

• Expert platform — your topics, your angles, your proof that you know them.
• Byline program — op-eds and articles placed in outlets your customers read.
• Speaking pipeline — panels, podcasts, and stages, pitched and prepped.
• Quote bank — ready-made expert commentary for fast-moving news.